TROY TOWER
ART DIRECTOR
I take great pride in knowledge of current industry trends in design, advertising, photography, and color. I am experienced in supervising/developing design staff, quick turnaround of high-quality design work, especially for a variety of publications and specifications, working cohesively with agencies and other artistic departments, branding, store design, advertising, campaign development,
& corporate identity management.
EXPERIENCE
February 2016 - present
RRD - NATIONWIDE ART DIRECTOR
RETAIL SOLUTIONS
I work closely with our Creative Director and Nationwide Sales Team, . Since 2016, I've conceived and helped create countless cutting-edge Art and 3D displays. The work is high volume and very creative.
This position has continued to be extremely detail-oriented; creative insight, social & time management has been the key to making it all work. We deal with countless brands, big and small. Final designs are utilized by the sales team to generate sales of Retail POS Support. Clients are primarily in Food, Beverage, Cosmetic, Apparel, and Home Improvement. Seemingly overnight, our team lead the creation of an arsenal of COVID-19 sales support decks and art when the pandemic hit the U.S. . These sales decks resulted in 6.7 million in sales in just 4.5 weeks!
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Mayr 2007Â - February 2016
MILLERCOORS INHAUS DESIGN
SENIOR DESIGN MANAGER / LEAD DESIGNER
Senior Design Manager for "in-house" design group where I created and directed artwork for 1000 projects per month; managed budgets; hired/directed dynamic team of designers & project managers; managed corporate visual assets; worked cohesively with agencies & Miller internal customers. Projects ranged from nationwide billboards, stadium signage, print ads, tradeshow booths, and artwork customization. Worked with internal and external customers to enhance market awareness by developing and implementing creative concepts. Driving the success of marketing strategies, while maintaining the visual integrity of the brand.
2004 - CURRANT
TOWER DESIGN
CREATIVE CONSULTANT / OWNER
Developing affordable branding and corporate identity for emerging entrepreneurs. Freelance design work focused on Third Ward boutique store designs, Retail Marketing Displays, logos, renderings, branding, and identity pieces along with marketing collateral. Examples of clients include Isle of Dogs Shampoo Co., Aquent, Locker's Florists, Brady Corporation, Snap-On Tools, Ford Creative, and more.
2000 - 2004
FASHION ANGELS
M&G ENTERPRISE TOY COMPANY
ART DIRECTOR / DESIGNER
Award-winning toy designer. Responsible for all product design, product packaging, product identification, website illustration. Provided corporate collateral and marketing materials. Created product prototypes and worked extensively with Hong Kong production company to develop final products. Designed semi-permanent in-store fixtures, and P.O.P displays. Designed and managed the installation of trade show displays
and booths in Las Vegas and New York.